1. Introduction
This Privacy Policy explains how 44bet ("we", "us", "our") collects, uses, stores, and protects the personal information of players and visitors on the 44bet platform at 44bet.pw. It applies to all users of the platform, including registered account holders and visitors who have not yet registered.
By using the 44bet platform, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with how we handle personal data, you should not use the platform. This policy should be read alongside the Terms and Conditions.
We may update this policy from time to time. The "Last Updated" date at the top of this page reflects the most recent revision. We will notify active users of material changes through the platform where possible.
2. Data We Collect
The personal data we collect depends on how you interact with the platform. The main categories are set out below.
2.1 Registration and Account Data
When you create a 44bet account, we collect:
- Full name
- Date of birth
- Email address
- Mobile phone number
- Username and encrypted password
- Country and city of residence
2.2 Identity Verification Data
To process withdrawals and comply with standard know-your-customer requirements, we may collect:
- Copy of CNIC (Computerised National Identity Card) or other government-issued photo ID
- Proof of address (utility bill, bank statement, or similar)
- Selfie or photograph for identity confirmation
- Payment method ownership documentation where required
Verification documents are used solely to confirm your identity and are not used for any other purpose. Once verification is complete, documents are retained only as long as required by our standard record-keeping obligations.
2.3 Transaction and Financial Data
When you deposit or withdraw funds, we record:
- Deposit and withdrawal amounts in PKR
- Payment method used (e.g. JazzCash, Easypaisa, Raast, bank transfer)
- Transaction timestamps and reference numbers
- Account name or number associated with the payment method
We do not store full card numbers or mobile wallet PINs. Payment processing is handled by third-party providers and subject to their own security standards.
2.4 Gaming Activity Data
We record your activity on the platform including:
- Games played, bet amounts, and outcomes
- Session durations and login timestamps
- Bonus usage and wagering history
- Sports betting markets and selections (Cricket, PSL, Football, Esports, etc.)
2.5 Technical and Device Data
When you access the platform, we automatically collect certain technical information:
- IP address and approximate geographic location
- Device type, operating system, and browser
- Pages visited, links clicked, and time spent on each page
- Referral source (how you arrived at the platform)
3. How We Collect Your Data
3.1 Directly from you – when you register, fill in your profile, make a deposit, contact support, or use any feature of the platform.
3.2 Automatically – through cookies, server logs, and analytics tools that record how you interact with the platform. See Section 7 on Cookies for more detail.
3.3 From third-party partners – identity verification providers and payment processors may share confirmation data with us as part of the verification or transaction process. We do not receive raw personal data from these providers beyond what is necessary to complete the relevant process.
4. How We Use Your Data
The table below summarises the main purposes for which 44bet uses your personal data.
| Purpose | Data Used |
|---|---|
| Account creation and management | Registration data, contact details |
| Identity verification | ID documents, selfie, proof of address |
| Processing deposits and withdrawals | Payment data, transaction records |
| Providing gaming services | Gaming activity, session data |
| Fraud prevention and security | Device data, IP address, transaction history |
| Customer support | Account data, communication history |
| Responsible gaming monitoring | Gaming activity, session duration, deposit patterns |
| Platform improvement and analytics | Technical data, anonymised usage data |
| Sending promotional communications | Email or phone number (only with consent) |
5. Sharing With Third Parties
5.1 We do not sell your data. 44bet does not sell, rent, or otherwise commercially transfer your personal data to any third party.
5.2 We may share data with trusted service providers who help us operate the platform, under strict contractual obligations. These include:
- Payment processors – JazzCash, Easypaisa, Raast, and bank transfer partners require transaction data to process deposits and withdrawals.
- Identity verification providers – third-party KYC services that help us confirm player identities during account verification.
- Game studios and content providers – live casino and slot game providers receive your player ID and session data to serve game content and record outcomes.
- Analytics and platform tools – software used to measure platform performance and improve the user experience, using aggregated or anonymised data where possible.
- Fraud detection services – providers who help identify suspicious account or transaction activity.
5.3 All third-party service providers who handle personal data on our behalf are required to maintain appropriate security standards and may only use the data for the specific purpose for which it was shared.
5.4 We may disclose personal data where required to do so by applicable law or in response to a valid legal request. In such cases, we will disclose only what is necessary and legally required.
6. Payment Data and PKR Transactions
All financial transactions on 44bet are handled in PKR. When you deposit via JazzCash, Easypaisa, Raast, bank transfer, or another supported mobile wallet, the payment is processed by the relevant provider. 44bet receives a confirmation of the transaction but does not receive or store your full mobile wallet credentials, banking passwords, or card PINs.
Transaction records – amounts, timestamps, and method used – are retained as part of your account history for account management, support, and fraud prevention purposes. You can view your transaction history at any time from within your 44bet account dashboard.
Deposits and withdrawals must be made using a payment account registered in your own name. This is a firm requirement for account security and to ensure your funds can always be returned to you correctly.
7. Cookies and Tracking Technologies
7.1 44bet uses cookies and similar tracking technologies to operate the platform, remember your session, and improve your experience. A cookie is a small text file stored on your device by your browser when you visit a website.
7.2 The types of cookies we use include:
- Essential cookies – required for the platform to function. These include session cookies that keep you logged in during your visit.
- Performance cookies – used to understand how players use the platform, such as which pages are visited most and where players encounter issues. This data is aggregated and anonymised.
- Functional cookies – remember your preferences such as language settings and display options.
- Analytics cookies – used to measure platform performance and guide improvements to the gaming experience.
7.3 You can manage or disable cookies through your browser settings. Note that disabling essential cookies may affect the functionality of the platform, including your ability to stay logged in or complete transactions.
7.4 We do not use cookies to serve advertising on behalf of third parties. Any tracking done through the platform is strictly for platform operation and improvement.
8. Data Security
44bet takes the security of your personal data seriously. We implement a range of technical and operational measures to protect your information from unauthorised access, loss, misuse, or disclosure.
These measures include:
- Encryption of data in transit using TLS/SSL protocols
- Encryption of sensitive data at rest within our systems
- Access controls limiting staff access to personal data on a need-to-know basis
- Regular internal reviews of security practices and access logs
- Monitoring for unusual account or transaction activity
While we take every reasonable precaution, no online platform can guarantee absolute security. You also have a role to play – keeping your login credentials private, using a strong unique password, and logging out after each session all significantly reduce your personal security risk.
If you believe your account has been compromised, contact 44bet support immediately through the live chat function on the platform.
9. Data Retention
We retain your personal data for as long as your account is active and for a period thereafter as necessary to meet standard record-keeping obligations and resolve any outstanding matters.
Specifically:
- Account and identity data – retained for the duration of your account and for a defined period after closure.
- Transaction records – retained in line with standard financial record requirements.
- Gaming activity data – retained for a defined period for responsible gaming monitoring and account management purposes.
- Support communications – retained for a reasonable period to allow follow-up and quality review.
When data is no longer required, it is securely deleted or anonymised so that it can no longer be linked back to you as an individual.
10. Your Rights Over Your Data
As a 44bet user, you have the following rights with respect to your personal data:
- Right of access – you can request a copy of the personal data we hold about you at any time.
- Right to correction – if any of your personal data is inaccurate or out of date, you can ask us to correct it. You can update many details directly within your account settings.
- Right to deletion – in certain circumstances you can request that we delete your personal data. Note that we may not always be able to comply in full where retention is required for legal or security reasons.
- Right to restrict processing – you can ask us to temporarily restrict how we use your data in specific situations, such as while a correction request is being reviewed.
- Right to data portability – you can request your data in a structured, commonly used format.
- Right to object – you can object to your data being used for direct marketing at any time. See Section 12 on Marketing Communications.
To exercise any of these rights, contact our support team through the live chat on the platform. We will respond to requests within a reasonable timeframe. We may need to verify your identity before processing a data request.
11. Children's Privacy
The 44bet platform is strictly for users aged 18 and over. We do not knowingly collect personal data from anyone under 18 years of age. If we become aware that a user under 18 has registered an account, that account will be closed immediately and any associated data deleted promptly.
If you believe a minor has registered on 44bet, please contact our support team so the matter can be investigated and resolved without delay. Parents and guardians are encouraged to use available parental controls on shared devices to prevent underage access to gaming platforms.
12. Marketing Communications
12.1 With your consent, 44bet may contact you about promotions, bonuses, new games, PSL cricket betting specials, and other offers via email or SMS. You can opt in to marketing communications during registration or at any point through your account settings.
12.2 You can opt out of marketing communications at any time by updating your notification preferences in your account settings, or by contacting support directly. Opting out of marketing will not affect transactional messages such as deposit confirmations, withdrawal updates, or security alerts.
12.3 We do not share your contact details with any third party for their own marketing purposes.
13. Updates to This Policy
44bet may update this Privacy Policy periodically to reflect changes in how we operate, improvements to our security practices, or other developments. When changes are made, the "Last Updated" date at the top of this page will be revised.
For material changes that significantly affect how we use your data, we will provide notice through the platform – for example, a notification when you next log in. Your continued use of 44bet after a policy update is published constitutes acceptance of the revised policy.
We encourage you to revisit this page periodically so you are always aware of how your data is being handled.
14. Contact Us
If you have any questions about this Privacy Policy, want to exercise your data rights, or have a concern about how 44bet has handled your personal information, please reach out to our support team. The fastest way to get a response is through the live chat function available on the platform, which is available 24 hours a day, 7 days a week.
You can also visit the FAQ page for answers to common privacy and account questions, or review the Terms and Conditions for the broader framework governing your use of 44bet.